Holmes Sweet Holmes

"Bad" Brad Holmes has never beHolmes Sweet Holmes en a guy to go unnoticed. Flamboyant and brash, the tattooed former World Junior mogul champ and U.S. Ski Team member has been described by Ski Magazine as "The image of the 21st century freeskier." Yet his indulgences have an aromatic side. The former professional mogul ski champion has ventured into the world of men's hygiene with the cologne "Attitude by Holmes."

"It's a mild scent and quite appealing. I put a lot of effort and investment into the project," says the 30-year-old Squaw Valley resident who worked with Manhattan based industry specialists to come up with his fragrance. A five-ounce bottle retails for $19.95 and can be purchased over the net at www.attitudebyholmes.com . Holmes, who has his own signature ski with K2 and clothing line with Rip Curl, is developing other products such as sunscreen, lip balm, and shampoo. He's also sponsoring an "Attitude" team made up of the most recognizable faces in snowsports including Shaun Palmer, J.P. Auclair, Kent Kreitler, and Glen Plake.

"Michael Jordan has his own cologne and he can jump only six feet. Everyone on my team can jump at least seventy and smell good doing it, too," says Holmes.